Final Production

Here is our final documentary

Here is our final radio trailer

Here is our final print advert

Evaluation - In what ways does your media product use, develop or challenge forms and conventions of real media products?

Evaluation - How effective is the combination of your main product and ancillary texts?

Evaluation - What have you learned from audience feedback?

To start audience research we showed 19 of our peers our documentary and the print advert and radio trailer. We then got them to fill in a questionnaire we had constructed. Here is the feedback we received.

1. Would the five minute segment encourage you to watch the full documentary? Why?
100% of our focus group said yes the five minute segment would encourage them to watch the full documentary.
‘The segment had really good interview and interesting cutaways. I would watch the rest.’
This gave us confidence as we knew we had picked a relevant topic that appeals as all the focus group would watch the rest of the documentary. We also then knew it would appeal to our target audience as our focus group were also within the target audience range.

2. How informative would you say the documentary clip was? Why?
‘Very. The voiceover explained everything’
‘Information from professionals’
‘Relevant facts & information’
This shows that we have asked relevant questions to the interviewees and they are interesting to watch.

3. Do you think this is an appropriate documentary for channel 4? Why?
95% of our focus group thought are documentary are either very appropriate or extremely appropriate for channel 4.
‘Yes because it targets young people’
This response gave us confidence as it shows that we have picked the right scheduling details.

4. What target audience do you think this documentary is aimed at?
68% of our focus group thought that the documentary was aimed at young adults. the other 32% thought it was aimed at females

5. Do you think the camerawork looked professional? Why?
100% of our focus group said that the camerawork looked professional.
‘Speed Motion’
‘No jump cuts’
‘All framing is relevant’

6. How do you think the camerawork and editing compares to that of a professional documentary?
53% of our focus group that our editing and camerawork compares very well to that of a professional documentary.
This shows that we have followed the codes and conventions correctly as our research group feel it compares to a professional documentary

7. Do you think the music fitted with our documentary? Why?
100% of our focus group said the music fitted well with our documentary.
‘Good chart music’
‘Music that links with the images on screen’

8. Do you think we could make any changes to the documentary?
84% of our focus group said yes we could make some changes to our documentary
‘The sound levels could do with adjusting’
‘Sharpen archive material’
We have taken these changes into account and done them to improve our documentary.

9. What do you think are the strengths of our documentary?
‘Opening title’
‘Interview with Christian Jessen’
‘Fast motion of make up’

10. What do you think are the weakness of our documentary?
Title Sequence too dark’
‘Music a little loud’
‘Not enough information on surgery’

11. Do you think the print advert is effective and makes you want to watch the documentary?
53% of our focus group thought our print advert was very effective in making people want to watch the documentary, whilst only 5% thought it was fairly effective.
‘Want to see why the model looks so different’
‘Intriguing’
This concludes that we have created a good print advert as it grabbed the audience attentions and they wanted to find out more about the documentary from this.

12. Do you think the radio trailer is effective and makes you want to watch the documentary?
42% of our focus group thought our radio trailer was very effective in making people want to watch the documentary whilst 37% of people thought it was only fairly effective.
‘Clips of all the content would interest me’
‘Good clip choices’
This shows that we have created a good radio trailer as it grabbed the audience attentions and they wanted to find out more about the documentary from this.

Conclusion
Based on the audience feedback we were able to make theses conclusions.

We had picked a relevant topic that appeals to not only our target audience but to a mass market of people. We know this as our segment was successful because 100% of our focus group said they would watch the rest of our documentary.

We had a few minor editing issues that the focus group pointed out. However we changed theses before finalising our segment which again improved the quality.

The final conclusion is that we have made a documentary of a professional standard we know this as 53% of our focus group said the camera work and editing looked professional meaning that it could rival a documentary on tv.

As well as showing a group of our peers we also posted our documentary, radio trailer and print advert to our facebook pages and asked people to comment. This is the feedback we got.

Evaluation - How did you use new media technologies in the construction and research, planning and evaluation stages?

To answer this question I decided to use prezi.com which is a presentation device.

How did you use new media technologies in the construction and research, planning and evaluation stages? on Prezi

Print advert

This is our first print advert and the channel indent is in the right place and so is the writing but it distracts from the picture. I think the picture is good but I don't think it is clever enough and does not sum up the programme enough. So we will try again.

This is our second try at the print advert. I think the image is a better concept of a person with make up on one side of the face and no make up on the other but the difference is not that noticeable. The writing is on the other side and it doesn't distract from the image anymore but it is now positioned in the wrong place. We will develop this further.

We changed the brightness and contrast of our image. We did this so the different between make up and no make up was more noticeable and shocking.

This is our final print advert from the previous one we have changed the contrast of the picture so the change between make up and no make up is more noticeable and striking. We have also made the text smaller so it can fit in the bottom left and doesn't distract from the picture as the older font size did.

Print advert images

These are the first images we took for our print add. I really like these images and think that the close up is more effective than the mid shot. However Adele's hair detracts from the images and so does the scarf. I also feel that the make up isn't striking enough so we will take some more images.

These are some of the second images we took. This time we decided to take images of Adele with both make up on and off. We also decided to have her hair down as we felt it would look better as the image overall.

These are the images of Adele with make up on.

Theses are the final two images that we have merged together for our print advert

Voiceovers

This is our first voiceover. We used a young male and I think his English is clear and understandable . However we didn't use it as it sounded to monotone and serious for our documentary.

These are images of our voiceover model Nathan in the recording suite and the equipment we used.

This is our second person we found to do our voiceover. Again we used a male and I think this fits within our documentary and is not to serious. I also feel the voice fits as it has a varied tone.

We got the same male to do our radio voiceover and I think this works again as the voice is interesting.

Codes and Conventions of a Print Advert

Size – A4 Landscape – can be scaled to fit different sizes and is the shape of a billboard (versatile shape)

One main image – Striking and sums up the programme

Text – Slogan and title of programme/scheduling – TV company logo

This website shows a variety of print adverts that have made for Channel 4 programmes

http://4creative.co.uk/flash/#/print/press_and_poster/factual

Codes and Conventions of a radio trailer

Today we listened to radio trailers and came up with the codes and conventions they are:

The title of the documentary is usually said along with the scheduling of the documentary.

They always include what channel the documentary will appear on (this is usually said last)

Extracts from the programme are used, usually involving a key element from the documentary

There is a voice over which: outlines the narrative, sometimes posting questions to the audience that will be addressed in the documentary. This is used to intrigue the audience into wanting to watch the documentary.

There is always a music bed

The advert is always played on an appropriate radio channel; young teenager BBC programmes can be advertised on Radio 1

Song Choices

We looked at a variety of songs for our opening titles as we knew it anchor our on screen image and set the style for our documentary. We knew we wanted a fast beat and decided not to use 'Tokyo' by The Wombats as it was not as fast as we wanted. The next song we tried was 'Florescent Adolescent' by Arctic Monkeys but we didn't use it as it doesn't appeal to our target audience. Our third song was 'I'm not gonna teach your boyfriend' by Black Kids this song was good but did not flow well into the next song so we did not use it. The song we decided to use was 'One' by Swedish House Mafia as it is a fast enough speed and fits well with our opening titles.

Editing

To use the song choices we had decided on we had to get permission from the record labels. So Michaela emailed EMI records asking and this is the email she recieved.



This screeshot shows our final graphics we have decided to go for a purple in a white outline so it is easy to read. Here are the first trys also.

For our first attempt we decided to use a banner to overlay the grpahics on top however we felt it was to distarcting so we carried on trying.
This screenshot shows our second attempt. We like the colour puprle and think it fits in well however it is hard to read so we will develope this further.

We tried a chunkier text and a darker colour however we felt this looked to childish.

This screenshot shows use changing the audio. We used audio transtions to fade music in and out and also adjust the sound levels so every thing was clear and easy to hear

This screenshot shows us capturing our footage from the tape to the pc.

This screenshot shows rendering clips. We had to render clips as we had sped up and slowed up the duration of some fotage which meant it didnt flow as smoothly.

Filming archive footage

Today we filmed our archive footage. To do this we printed of the images we had decided on during our research stages. We printed the images of the vox pop answers and the celebrities with weight problems. We filmed them using pans and zooms to create flow.

John Lewis

Today me, Michaela and Jenny went to John Lewis and filmed the make-up department and we also did an interview with a skin care expert in Elemis.

Edit decision List

This is my groups edit decision list. This corresponds to both our logging sheets and running order.

Logging Sheets

These are my groups logging sheets.

John Lewis

Today I got a call back from Emily who said it would be ok for our group to film the make up department at John Lewis. Emily also said that we could interview a make-up artist, we have arranged this for Thursday.

Hairdressers - Take Two

Today me, Michaela and Jenny went back to film my uncle Steven at his hairdressers. We filmed him in both mid-shot and close-up so we could have two perspectives. After filming our interviews we also did a variety of cut away shots.

Capturing Footage

Today me, Michaela and Jenny started to capture the footage that me and Michaela had shoot of my uncle Steven at the hairdresser. However after watching it back we realised that we could not use this footage as he was not framed correctly and the sound was very tinny. We have arranged to do the interview again tomorrow.

John Lewis

Today I called Emily from John Lewis' marketing team to see if she had an answer for me on whether it would be possible to film the make up department. I was told that I would have an answer by tomorrow.

Liverpool - Take Two

Today me and Michaela went back to Liverpool to re film our Vox pops that had gone wrong. We had some good answers but there were not as many people willing to answer as last time. We also filmed some cutaways of shop names and products in boots before we got kicked out as we were not allowed to film inside.

Hairdresser

Today me and Michaela went to film my uncle Steven who is a hairdresser the interview was shot in mid shot and we had to do several takes due to some answers not being as detailed as they could of been.

John Lewis

Today I called both John Lewis and Debenhams to ask about filming their make-up departments. Debenhams said that it was not a possibility however John Lewis said it would be ok and they would get back to me with a date and time for early next week.

Interviews

Today I, Michaela and Jenny started logging and capturing the footage we had filmed from the week before. While capturing the footage we realised that some of the Vox pops we had filmed had been filmed wrong as Michaela was standing on the wrong side while asking the questions, so we will have to go back and re film them at some point. Today I also arranged two interviews one with a hair dresser and one with a fitness fanatic both for tomorrow.

Drag Queen 2

Today I called the drag queen again however they said that they would not be able to do an interview for us. However this is ok now as we have the interview with Dr Christian Jessen.

Filming in Liverpool

Today me and Michaela went to Liverpool to film our Vox Pop answers. The Vox Pop questions we choose are 'Who has your ideal body type?', 'What are your ideal features of a person?', 'Are plus size people beautiful?' and 'Would you ever consider plastic surgery?'. To film our Vox pops we went round various locations in Liverpool - including Liverpool ONE and the Metquarter. While out filming me and Michaela noticed that the channel 4 show 'Embarrasing bodies' were getting ready to film so we asked the production manager if it would be possible to arrange an interview with one of the doctors. Helen the prodution manager said it would be ok so we arranged a time to come back and film. While waiting we went to both John Lewis and Debenhams to see if it would be possible to film make-up counters. Both John Lewis and Debenhams said we would have to phone the managers. When we came back we interviewed Christian Jessen.

Nail Salon

Today I and Michaela went to film a nail technician but because of commitments I could not make the interview so Michaela filmed that alone and I made it to help film cutaways.

Planning

This a storyboard that my group drew for our opening title sequence for our documentary, it lasts for 20 seconds.

These are the single frames my group drew for the interviews that we will conduct in the first five minutes of our documentary; Jane who had a gastric band inserted, a doctor, a nail technician, a hairdresser, a gym obsessive, a male who is obsessed with fake tan and a drag queen.

These are the interview questions we wrote for each of our interviewees, some questions below we did not use in our first five minutes but were in the inital plan. The reason we have not used some of these questions is that they would only have closed answers.

Questions for the nail technician

Tell me about your job.
How long have you been a nail technician for?
What made you want to be a nail technician?
Do you think your appearance is important in this line of work?
On average how many people do you give beauty treatments to a day?
What’s the most popular beauty treatment?
Do you have boys come in and get beauty treatments as well as girls?
Why do you think people come and get beauty treatments?

Questions for the sunbed shop worker

How long have you worked here for?
Throughout the years in working here do you think the use of sunbeds has risen or fallen?
Do both men and women come in to use the sunbeds on a regular basis?
Do you think that the number of males who come into the shop has risen or fallen since you first started working here?
How many minutes does the average person go on the sunbed for?
Do you think the people who come in to use the sunbeds look like their appearance is a big factor in their life?
What does the crazy fit machine do? Do a lot of different ages use it?
The people you have seen use them on a regular basis; do they look any different from when they first started using them?

Questions for Jane who had the gastric band fitted

Why is it that you wanted a gastric band fitted?
How long did it take you to decide to get a gastric band?
Did you feel pressurised by society to change your body image?
Do you think that since having the band fitted you are seen in a different way by other people? If so in what way?
Would you recommend this procedure to others?

Questions for the Doctor

Would you recommend this procedure?
What does this procedure entail?
Are there any risks with this procedure?
On average how many people ask for a gastric band each year?
Apart from a gastric band what other methods would you recommend to lose weight?

Questions for the hairdresser

How long have you been a hairdresser for?
What made you want to become a hairdresser?
Do you think appearance is important in your line of work?
On average how many people come in for a haircut a day?
Since the credit crunch have people been coming to the hairdressers less frequently?

Questions for the male obsessed with fake tan

Would you say that your appearance is important to you? If so why?
How long does it usually take you to get ready before a night out?
What is your usual routine to get ready?
Why do you get a spray tan?
How often do you get a spray tan?
Why do you prefer a spray tan to a sun bed or sun shower?
Do you think there is a negative stigma attached with a male getting a spray tan? If so why do you think this?

Questions for the drag queen

Tell me about your job, what does it entail?
What or who introduced you to this line of work?
When was the first time you dressed up like a woman and why?
Do you feel more confident whilst dressed up than you do when you are in male clothes?
What is your favourite woman's outfit to wear?
On a regular night how long does it usually take you to get ready?
Do you wear make up every day?
Where do you buy your make up products from?
Do you get male or female make up?
Are you in a relationship?
Does your partner mind that you dress up or do they not have a problem with it?
Would you say there is a negative stigma attached with being a drag queen? If so why do you think this is?

These are the questions which were in the orignal running order but since we re drafted it they no longer feature in the first five minutes.

Questions for the make up artist

Tell me about your job.
How long have you been a make up artist for?
What made you want to be a make up artist?
Do you think your appearance is important in this line of work?
On average how many people do you give makeovers to a day?
Do you have boys come in and get makeovers as well as girls?
Why do you think people come and get makeovers?

Questions for a Gym person (male & female)

How often do you go the gym?
What exercises do you do when you go the gym?
Do you take any exercise supplements?
Why do you feel the need to go the gym?
Do you have an ideal shape/figure that you want to achieve from coming here?

These are the five vox pops questions which we will film for our documentary to see which one we like the best.

Which celebrity has your ideal body shape? - this will be filmed by New Look in Liverpool One

Do you think plus size women are still beautiful? - this will be filmed by the fountains in Liverpool

Would you get plastic surgery? What would you get done? - this will be filmed by the Metquarter

Would you say the person in this picture (Pete Burns) is beautiful? - this will be filmed by Primark

What would be your ideal features to make an ideal person? - this will be filmed by Topshop