Size – A4 Landscape – can be scaled to fit different sizes and is the shape of a billboard (versatile shape)
One main image – Striking and sums up the programme
Text – Slogan and title of programme/scheduling – TV company logo
This website shows a variety of print adverts that have made for Channel 4 programmes
http://4creative.co.uk/flash/#/print/press_and_poster/factual
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