To start audience research we showed 19 of our peers our documentary and the print advert and radio trailer. We then got them to fill in a questionnaire we had constructed. Here is the feedback we received.
1. Would the five minute segment encourage you to watch the full documentary? Why?
100% of our focus group said yes the five minute segment would encourage them to watch the full documentary.
‘The segment had really good interview and interesting cutaways. I would watch the rest.’
This gave us confidence as we knew we had picked a relevant topic that appeals as all the focus group would watch the rest of the documentary. We also then knew it would appeal to our target audience as our focus group were also within the target audience range.
2. How informative would you say the documentary clip was? Why?
‘Very. The voiceover explained everything’
‘Information from professionals’
‘Relevant facts & information’
This shows that we have asked relevant questions to the interviewees and they are interesting to watch.
3. Do you think this is an appropriate documentary for channel 4? Why?
95% of our focus group thought are documentary are either very appropriate or extremely appropriate for channel 4.
‘Yes because it targets young people’
This response gave us confidence as it shows that we have picked the right scheduling details.
4. What target audience do you think this documentary is aimed at?
68% of our focus group thought that the documentary was aimed at young adults. the other 32% thought it was aimed at females
5. Do you think the camerawork looked professional? Why?
100% of our focus group said that the camerawork looked professional.
‘Speed Motion’
‘No jump cuts’
‘All framing is relevant’
6. How do you think the camerawork and editing compares to that of a professional documentary?
53% of our focus group that our editing and camerawork compares very well to that of a professional documentary.
This shows that we have followed the codes and conventions correctly as our research group feel it compares to a professional documentary
7. Do you think the music fitted with our documentary? Why?
100% of our focus group said the music fitted well with our documentary.
‘Good chart music’
‘Music that links with the images on screen’
8. Do you think we could make any changes to the documentary?
84% of our focus group said yes we could make some changes to our documentary
‘The sound levels could do with adjusting’
‘Sharpen archive material’
We have taken these changes into account and done them to improve our documentary.
9. What do you think are the strengths of our documentary?
‘Opening title’
‘Interview with Christian Jessen’
‘Fast motion of make up’
10. What do you think are the weakness of our documentary?
Title Sequence too dark’
‘Music a little loud’
‘Not enough information on surgery’
11. Do you think the print advert is effective and makes you want to watch the documentary?
53% of our focus group thought our print advert was very effective in making people want to watch the documentary, whilst only 5% thought it was fairly effective.
‘Want to see why the model looks so different’
‘Intriguing’
This concludes that we have created a good print advert as it grabbed the audience attentions and they wanted to find out more about the documentary from this.
12. Do you think the radio trailer is effective and makes you want to watch the documentary?
42% of our focus group thought our radio trailer was very effective in making people want to watch the documentary whilst 37% of people thought it was only fairly effective.
‘Clips of all the content would interest me’
‘Good clip choices’
This shows that we have created a good radio trailer as it grabbed the audience attentions and they wanted to find out more about the documentary from this.
Conclusion
Based on the audience feedback we were able to make theses conclusions.
1. Would the five minute segment encourage you to watch the full documentary? Why?
100% of our focus group said yes the five minute segment would encourage them to watch the full documentary.
‘The segment had really good interview and interesting cutaways. I would watch the rest.’
This gave us confidence as we knew we had picked a relevant topic that appeals as all the focus group would watch the rest of the documentary. We also then knew it would appeal to our target audience as our focus group were also within the target audience range.
2. How informative would you say the documentary clip was? Why?
‘Very. The voiceover explained everything’
‘Information from professionals’
‘Relevant facts & information’
This shows that we have asked relevant questions to the interviewees and they are interesting to watch.
3. Do you think this is an appropriate documentary for channel 4? Why?
95% of our focus group thought are documentary are either very appropriate or extremely appropriate for channel 4.
‘Yes because it targets young people’
This response gave us confidence as it shows that we have picked the right scheduling details.
4. What target audience do you think this documentary is aimed at?
68% of our focus group thought that the documentary was aimed at young adults. the other 32% thought it was aimed at females
5. Do you think the camerawork looked professional? Why?
100% of our focus group said that the camerawork looked professional.
‘Speed Motion’
‘No jump cuts’
‘All framing is relevant’
6. How do you think the camerawork and editing compares to that of a professional documentary?
53% of our focus group that our editing and camerawork compares very well to that of a professional documentary.
This shows that we have followed the codes and conventions correctly as our research group feel it compares to a professional documentary
7. Do you think the music fitted with our documentary? Why?
100% of our focus group said the music fitted well with our documentary.
‘Good chart music’
‘Music that links with the images on screen’
8. Do you think we could make any changes to the documentary?
84% of our focus group said yes we could make some changes to our documentary
‘The sound levels could do with adjusting’
‘Sharpen archive material’
We have taken these changes into account and done them to improve our documentary.
9. What do you think are the strengths of our documentary?
‘Opening title’
‘Interview with Christian Jessen’
‘Fast motion of make up’
10. What do you think are the weakness of our documentary?
Title Sequence too dark’
‘Music a little loud’
‘Not enough information on surgery’
11. Do you think the print advert is effective and makes you want to watch the documentary?
53% of our focus group thought our print advert was very effective in making people want to watch the documentary, whilst only 5% thought it was fairly effective.
‘Want to see why the model looks so different’
‘Intriguing’
This concludes that we have created a good print advert as it grabbed the audience attentions and they wanted to find out more about the documentary from this.
12. Do you think the radio trailer is effective and makes you want to watch the documentary?
42% of our focus group thought our radio trailer was very effective in making people want to watch the documentary whilst 37% of people thought it was only fairly effective.
‘Clips of all the content would interest me’
‘Good clip choices’
This shows that we have created a good radio trailer as it grabbed the audience attentions and they wanted to find out more about the documentary from this.
Conclusion
Based on the audience feedback we were able to make theses conclusions.
We had picked a relevant topic that appeals to not only our target audience but to a mass market of people. We know this as our segment was successful because 100% of our focus group said they would watch the rest of our documentary.
We had a few minor editing issues that the focus group pointed out. However we changed theses before finalising our segment which again improved the quality.
The final conclusion is that we have made a documentary of a professional standard we know this as 53% of our focus group said the camera work and editing looked professional meaning that it could rival a documentary on tv.
As well as showing a group of our peers we also posted our documentary, radio trailer and print advert to our facebook pages and asked people to comment. This is the feedback we got.
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