Codes and Conventions of a Print Advert

Size – A4 Landscape – can be scaled to fit different sizes and is the shape of a billboard (versatile shape)

One main image – Striking and sums up the programme

Text – Slogan and title of programme/scheduling – TV company logo

This website shows a variety of print adverts that have made for Channel 4 programmes

http://4creative.co.uk/flash/#/print/press_and_poster/factual

Codes and Conventions of a radio trailer

Today we listened to radio trailers and came up with the codes and conventions they are:

The title of the documentary is usually said along with the scheduling of the documentary.

They always include what channel the documentary will appear on (this is usually said last)

Extracts from the programme are used, usually involving a key element from the documentary

There is a voice over which: outlines the narrative, sometimes posting questions to the audience that will be addressed in the documentary. This is used to intrigue the audience into wanting to watch the documentary.

There is always a music bed

The advert is always played on an appropriate radio channel; young teenager BBC programmes can be advertised on Radio 1

Song Choices

We looked at a variety of songs for our opening titles as we knew it anchor our on screen image and set the style for our documentary. We knew we wanted a fast beat and decided not to use 'Tokyo' by The Wombats as it was not as fast as we wanted. The next song we tried was 'Florescent Adolescent' by Arctic Monkeys but we didn't use it as it doesn't appeal to our target audience. Our third song was 'I'm not gonna teach your boyfriend' by Black Kids this song was good but did not flow well into the next song so we did not use it. The song we decided to use was 'One' by Swedish House Mafia as it is a fast enough speed and fits well with our opening titles.

Editing

To use the song choices we had decided on we had to get permission from the record labels. So Michaela emailed EMI records asking and this is the email she recieved.



This screeshot shows our final graphics we have decided to go for a purple in a white outline so it is easy to read. Here are the first trys also.

For our first attempt we decided to use a banner to overlay the grpahics on top however we felt it was to distarcting so we carried on trying.
This screenshot shows our second attempt. We like the colour puprle and think it fits in well however it is hard to read so we will develope this further.

We tried a chunkier text and a darker colour however we felt this looked to childish.

This screenshot shows use changing the audio. We used audio transtions to fade music in and out and also adjust the sound levels so every thing was clear and easy to hear

This screenshot shows us capturing our footage from the tape to the pc.

This screenshot shows rendering clips. We had to render clips as we had sped up and slowed up the duration of some fotage which meant it didnt flow as smoothly.

Filming archive footage

Today we filmed our archive footage. To do this we printed of the images we had decided on during our research stages. We printed the images of the vox pop answers and the celebrities with weight problems. We filmed them using pans and zooms to create flow.

John Lewis

Today me, Michaela and Jenny went to John Lewis and filmed the make-up department and we also did an interview with a skin care expert in Elemis.

Edit decision List

This is my groups edit decision list. This corresponds to both our logging sheets and running order.

Logging Sheets

These are my groups logging sheets.