Title of programme: The marketing of Meatloaf part of the ‘Music Biz’ series on BBC Two
Type of documentary
Mixed documentary
Themes
Marketing of music
Creation of an image for a band or singer
Power of the media to influence audience behaviour
Narrative Structure
Non Linear
Closed
Single Stranded
Camera work
Interviews – framed to left or right of the screen – MCU or CU – eye line 3rd of the way down – interviews were conventional
High/low angle used
P.O.V shot – walking into the bookies/walking around the Brit awards
Extreme CU – CD/Magazines
Handheld camera used – behind the scenes footage
Filming the media at the Brit awards – separates them from the media
Pan/Zoom – Radio City Music Hall
Tilted frames
Mise-en-scene
Chromakey (Blue/Green screen) – used throughout interviews – is archive/actuality and is related to what the interviewee is talking about
Sound
Voiceover – sarcastic – male uses Standard English - calm and clear delivery. Actuality footage is also used to complete the voiceover sentence and it integrates with the footage.
Meatloaf music used under the voiceover and other footage
Dramatic build up of music
Background sounds – classical/dramatic – juxtaposition with the meatloaf images and sounds
Editing
Interviews dissolve in and out
Cut between three interviews and links them together. Crosscutting between interviews to construct the narrative.
Videos play then freeze for the interview (Chromakey) – as not to distract the viewer
Cut from behind the scenes then cut to the finished clip so we could see what they had filmed (cross cut)
Slow motion used
Image flipped in the edit – bad changes the construct of reality – do not do this
Archive Material
Used all the way through – party as Chromakey background in interviews
Magazine Covers
CD Covers
TV Clips
Music Videos – Meatloaf/Mr Blobby/Village People
Chat Shows
Award Shows
Newspaper headlines
Top of the Pops Clips
Graphics
Title Sequence – moving image in magazine covers
Series logo – ‘the music biz’ alongside the interviewee name on screen and job –anchored their relevance to the programme
Serif font –white – to the left or right of the screen in capitals and italics
I picked this image as the programme was about the marketing of Meatloaf.
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